Danijel Zec

Senior Product Designer | Artificial Intelligence

LinkedIn | Email

[email protected]

Belgrade, Serbia

About

Senior Product Designer with over 15 years of experience, specializing in crafting intuitive, human-centered digital products for SaaS and enterprise platforms. Expertly translates complex systems into impactful user experiences, driving significant adoption and business growth.

Leveraging emerging AI tools to accelerate ideation and prototyping, I am prepared to lead the integration of AI into next-generation product experiences, consistently delivering measurable results in fast-paced, cross-functional environments.

Work Experience

Senior Product Designer

TCP Software | Full-Time

Apr 2022 - Jun 2024

Belgrade, Serbia

Led UX research and data-informed design for enterprise SaaS products, delivering high-impact features and driving cross-functional alignment to influence product priorities and reduce churn.

  • Spearheaded comprehensive UX research, competitive analysis, and data-informed design initiatives for enterprise SaaS products, ensuring strategic product development.
  • Designed and validated high-impact product features, significantly reducing key workflow friction by streamlining navigation and task completion for complex enterprise users.
  • Drove cross-functional alignment across design, product, and engineering teams, establishing a consistent vision and execution strategy for product roadmaps.
  • Advocated for critical user needs in roadmap planning, directly influencing product priorities and contributing to a measurable reduction in customer churn.

Product Designer

Humanity | Full-Time

Jan 2015 - Apr 2022

Belgrade, Serbia

Designed and optimized global scheduling and workforce management tools for enterprise clients, leveraging UX roadmaps and data analytics to enhance user adoption and key metrics.

  • Designed and optimized global scheduling and workforce management tools, utilized by a vast base of enterprise clients worldwide.
  • Developed and iterated on comprehensive UX roadmaps, improving user adoption and satisfaction by enhancing product usability through rigorous testing.
  • Drove data-informed decision-making by leveraging product analytics, leading to significant improvements in key performance metrics across multiple product lines.
  • Collaborated closely with engineering teams to ensure pixel-perfect and high-performance implementation of design solutions, maintaining product integrity.
  • Introduced and scaled usability testing frameworks, accelerating design validation cycles and enhancing product quality.

Visual Designer

ShiftPlanning Inc. | Contract

Feb 2010 - Dec 2014

San Francisco Bay Area, CA, US

Built and evolved the company's brand identity and marketing visuals, designing digital assets and optimizing user flows to boost conversion rates.

  • Spearheaded the evolution of the company's brand identity, encompassing logo design, product UI, and comprehensive marketing visuals, establishing a cohesive brand presence.
  • Designed high-converting landing pages, compelling campaign visuals, and diverse digital assets for strategic marketing initiatives.
  • Contributed significantly to A/B testing efforts, optimizing user flows and demonstrably boosting conversion rates across various campaigns.

Brand & Web Designer

Freelance | Freelance

Jan 2005 - Dec 2014

Remote, US

Provided comprehensive brand identity, website, and digital experience design services for diverse clients, managing full-cycle projects to drive business impact and enhance customer engagement.

  • Delivered comprehensive brand identity, website, and digital experience design solutions for diverse clients spanning various industries.
  • Managed full-cycle design projects from initial concept to successful launch, consistently achieving high client satisfaction and measurable business impact.
  • Enhanced brand recognition and significantly boosted customer engagement through the implementation of targeted, visually compelling design strategies.

Skills

UX & Product Design

  • UX Research
  • Usability Testing
  • Design Systems
  • Wireframing
  • Prototyping
  • Interaction Design
  • Accessibility

AI & Emerging Technology

  • Human-AI Interaction
  • AI Design Workflows
  • Prompt Engineering
  • Data Visualization

Branding & Visual Design

  • Creative Direction
  • Illustration
  • Typography
  • Iconography
  • Marketing Collateral

Technical Skills

  • Figma
  • Sketch
  • Adobe Creative Suite
  • HTML/CSS
  • Agile Methodologies

Collaboration & Strategy

  • Cross-functional Leadership
  • Stakeholder Management
  • Product Analytics
  • Competitor Analysis
  • Business Consulting

Additional Services Provided

  • UX Research & Consulting
  • Copywriting & Content Strategy
  • SEO Optimization
  • Digital Marketing Campaign Design
  • Video Animation & Motion Graphics